About me

I am a Writer, Director and Producer at Ayushi Advertising Ltd, as well as a Senior Content Designer with extensive experience creating content for government, public sector and commercial organisations.

My content design portfolio includes work for organisations such as the Department for Education, HMRC, the Department of Health and Social Care, the NHS, the Education and Skills Funding Agency, Halfords, The Co-operative, Ryder, the Ragdoll Foundation and BBC Asian Network DJ Sonnyji. I have strong expertise in GDS content design, accessibility, user-centred content strategy and digital communications.

I hold a BA (Hons) in Animation and have built a multidisciplinary career that combines writing, content design, filmmaking, photography, graphic design, visual effects, animation and sound production. During my degree, I was awarded Best Sound on a Movie at the Animation Degree Show for my final-year film project.

Alongside my professional content design work, I write, direct and produce independent feature films. My creative projects allow me to combine storytelling with visual design, cinematography, editing, branding and marketing. With more than 30 years of Photoshop experience, I regularly create the visual identities, promotional materials and graphic assets used throughout my productions.

My video production, visual effects, photography and sound composition skills have also supported a wide range of commercial and creative projects.

I am currently producing two independent feature films:

- RAHANA - a Hindi-language supernatural thriller inspired by the spectacle and energy of classic Bollywood cinema.

- XXX SUMMER - a science-fiction adventure thriller blending dystopian storytelling, action and fairy-tale themes.

Whether you need content design, writing, filmmaking, video production, photography, visual effects, graphic design or creative direction, I bring a broad range of creative and technical expertise to every project.

Feel free to get in touch if you would like to discuss a project, production or collaboration.

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