Noom- Out with the old, in with the YOU by Joana Correia for Noom

Joana Correia Design & Motion Director

ABOUT

"Don't lose weight for Summer, lose weight for life!"

We accepted the challenge to create a motivational Spring campaign, through a bunch of visual communication pieces, including this animation video.
We developed and brought to life Noom's character that represents all the costumers crossing different stages and moments.

Noom uses Psychology to create lasting change... this is the biggest difference!

Client: Noom
Project: Australia Spring Campaign 2022
Marketing Director: Juliana Nguyen
Creative Directors: Russ and Able
Copywriter: Craig Hanratty
Design and Motion Director: Joana Correia
Illustration and Animation: Joana Correia

MADEIT CREDITS

NoomClient

Joana CorreiaArt Director, Designer and Animator

Add yourself to this project

Annual 2023 ShortlistNoom- Out with the old, in with the YOUAnimation Project featured: on 6th July 2023

Noom- Out with the old, in with the YOU

https://s3.eu-west-2.amazonaws.com/img.creativepool.com/files/candidate/showreel/2124280.mp4

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Steven Anderson July 12th, 2023, in the evening

They illustration and animation style translates very well to social and the digital billboards. I like the simplicity of the animation and it succeeds much better in these areas vs. the full 30 commercial.

ABOUT

MADEIT CREDITS

Noom- Out with the old, in with the YOU

Comments

Steven Anderson July 12th, 2023, in the evening

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