Open Briefs

Jukin Media’s Get Real with UGC Video Contest

User Generated Content (UGC) is one of the most engaging, trusted and authentic mediums out there. You simply cannot recreate real surprises, real laughs, and real achievements - or for that matter, real fails. Jukin Media’s video catalogue is a wealth of real 'lightning in a bottle" moments and we invite you to use those moments to create either a 15, 30 or 45 second video for ANY brand

We’re challenging creatives to produce an innovative, refreshing and disruptive social media campaign, using as many pieces of the Jukin Media video catalogue as you'd like to tell your story in the most effective and engaging way.

By submitting your film, you could win:

First Prize: £6,000
Second Prize: £2,000 or a 13‑inch MacBook Pro 

Open to European members only.

About Jukin Media 

Jukin Media is a global digital media company built on the belief that the future of storytelling is user-generated. Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilise user-generated video content. Jukin produces original content for TV, the web, and emerging platforms, and is owner/operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine more than 80 million fans online and 2.7 billion monthly video views.

Your Chosen Brand


A Lifestyle brand such as Nike, Apple or Amazon
i.e. Create a campaign that celebrates those people who are, and those who aspire to be, the best they can be. 

A Telecommunications brand such as Virgin, BT or Three Mobile
i.e. Create a campaign about 'connections' and 'family'.

A Financial brand such as Santander, Allianz or HSBC
i.e. Create a campaign about being secure and putting safety first.

A Pet brand such as Pets at Home, Pedigree or Purina
i.e. Create a campaign that speaks to pet owners.

A Food & Beverage brand such as Coca-Cola, Mars or Warburtons
i.e. Create a campaign about flavour and refreshment.

An FMCG brand such as Colgate, Pantene or Gillette
i.e. Create a campaign that disrupts the usual FMCG formula.

A Retail brand such as Tesco, B&Q or the Arcadia Group.
i.e. Create a campaign about convenience.

Each campaign should highlight the brands unique selling point or a theme which drives home the brand's values or product or services’ purpose.   

For Inspiration

You can use as many or as few clips as you like. See Jukin Media's Creativepool profile for examples of recent live campaigns.

Check out how Santander used multiple pieces of awe-inspiring clips to illustrate prosperity in life.


How to Submit

First of all, please read and make sure you understand the Rules of Submission.

Next, head to the Jukin Media UGC Library, sign up and get inspired!

Download your chosen (watermarked) clips to create your submission.

Upload your completed video (or videos) to your Creativepool profile, ensuring it is Only Viewable to Judges.

Finally, click the Submit button at the bottom of the page to sign the Creative Agreement and submit your video (or videos). 

Note: You can make as many submissions as you'd like! Just upload all the videos to your profile before submitting.

Group entries also welcome.

Another note: We will be contacting shortlisted creatives after the brief close to replace your watermarked videos with unwatermarked ones.

Open to European members only.


First Prize:       £6,000
Second Prize: £2,000 or a 13‑inch MacBook Pro 

Creativepool and Jukin Media may choose to reward additional prizes of £1,200 for outstanding work.


15th May 2018

Judges & Judging

Gen Kobayashi, Head of Planning @ Ogilvy & Mather
Nick Graham, Global Director of Digital Marketing + Media @ Huawei
Rob Kavanagh, Executive Creative Director @ OLIVER
Helen Lawrence, Global Head of Social Media @ Twitter
Kate Murphy, Creative Director @ BBH
Ant Warne, Executive Planning Director @ AKQA

Stephanie Hottlet, Senior Creative Producer @ RAPP
Jason Foo, CEO @ BBD Perfect Storm
Kat Harding, Account Director @ Socialyse
Hazel May, Founder @ Hazel May

Zubai Ahmed, Content & Community Manager/Social Creative @ The Social Partners
Patrick Bales, Founder & CEO @ Stoyo Media
David Clark, Head of Integrated Production @ London Agency
Anstice Murray, Senior Creative @ VCCP
Ilan Schäfer, Managing Director @ VCCP Berlin
Logan Woods, Director of Social Media & Content @ KKLD
David Born, Director @ Born Licensing

The Judging Panel will judge based on creativity, effectiveness, shareability, ‘in-keeping’ with chosen brand’s brand values, the simplicity of message delivery, memorability and effectiveness.

Additional Footage and Effects

We welcome the addition of live footage, animation, motion graphics and music to better contribute to the narrative but at least 80% of your submission should be UGC.


Consider the audience your brand is trying to reach!

Entry Format             

English language (if any)

Video Specifications

15, 30 or 45s    (If you need a bit longer… 60s spots will also be accepted)

MP4 for Web