. . .

About me

I help teams and leaders think clearly when the environment gets noisy.

My background blends design, strategy, and creative direction. Art was my first language; I learned early how form focuses attention and how clarity moves people. That evolved into a career spent turning complex ideas into clear narratives, messaging systems, tone-of-voice frameworks, and campaign platforms that hold under pressure.

Over 20+ years, I've worked with organisations across sport, culture, finance, and technology, including Nike, Adidas, Microsoft, HSBC, BMW, and UNICEF. Different sectors, same pattern: when complexity increases, coherence is the first thing to slip. My work restores that coherence. I help teams see what matters, align around it, and move forward decisively.

I still stay close to the craft. I shape strategy, guide creative direction, and work collaboratively with teams to ensure the thinking carries through to the work, not just in the deck.

Football remains part of my life, playing, watching, and studying the emotional and cognitive side of performance. It keeps me grounded in the reality of clarity under pressure, not just theory.

Most mornings, I walk with Olive, our dog. Those walks tend to be where the useful ideas show up, the ones I later share to help younger creatives find their footing.

If your challenge involves complexity, pressure, or decision-making at speed, that's where I'm useful.
Happy to talk.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationBolton, Lancashire: United Kingdom

Working locationsLondon: United Kingdom, St Albans, New York: United States

Skill LevelSenior, Director

LanguagesSpanish

Tagged Job TitlesCopywriter, Creative Director, Digital Creative Director

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Brand / Logo Design, Brand Management, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Mobile Marketing, Social Media, Strategy Planning, UX/UI

Sector Experience

Automobiles, Consumer Durables, Finance, FMCG, Healthcare, Information Technology, Insurance, Pharmaceutical, Recruitment, Renewable Energy, Software, Sports, Telecoms, Travel & Leisure, Utilities

Clients

Adidas, BMW, Coca-Cola, Diago Ltd., HSBC, Microsoft, Nike, Orange, Sainsbury, Shell, Tesco, three.co.uk

Awards

Cannes Lions - Gold, CIPD Design Award, D&AD Award - In-book, The Drum Award

CV / Resume

Stuart's CV/Resume

Activity

Connections58 Followers275 Following108

Likes1

Creativepool member since 20 January 2010

Stuart's work

Play Absurd

1,320
2

Play Absurd

New Balance Global Brand 2017

TRINNY London

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