About me

I'm all about ideas. Great, big, ambitious ideas or pragmatic, problem-solving ideas, with the goal to transform a brand and really make a difference to the consumer's world, every single time. Extensive industry experience as a Creative Director, Copywriter and Art Director, I've solved complex briefs, brought vague briefs into focus and executed fantastic briefs with showmanship. Much of the resulting work has had a huge impact on the consumer and the client's business.

I've forged great relationships with clients, colleagues and suppliers, always looking to make the job fun for everyone along the way. They say my enthusiasm is infectious. I do know that I'm fully committed, highly motivated, hard-working and absolutely reliable. It's a wonderful industry and I'm proud to say that a great idea still gets me as excited as a puppy at dinner time. I like to think though, that I've gradually learnt the wisdom of an owl. A puppy / owl hybrid. Now there's an idea.


Art Direction, client relationships, Copywriting, Creative Direction, creative strategy, digital content, integrated ideas, presentations

Sector Experience

Advertising, Audio / Visual, Automotive, Banking, Beverages, Brand Management, Branding, Charity / Not for profit, Communications, Computing (Hardware), Consumer Durables, Design, Digital (SEO, PPC, SEM...), Film (Feature), Finance, FMCG, Food & Beverages, Gambling, Government, Household Care, Household Goods, Interactive, International, Marketing, Merchandise, Military & Defense, New Media, Newspapers, Outdoor, Politics, Print, Radio, Recruitment, Retail, Telecoms, Television, Tobacco


Amazon, Ambre Solaire, Asahi, Asda, Ballantine?s, Bass, Bassetts, Beefeater Gin, BMW, Bravo TV, Buxton, Cable and Wireless, Cadbury, Camelot, Canon, Carlsberg, Chocolate Digestives, Coffee Mate, Dacia, Digestives, Egg, first direct, Fuji, Go Ahead, Guinness, Habitat, Heineken, Hewlett Packard, Hob Nobs, HSS Tool Hire, Hula Hoops, Kahlua, Ladbrokes, Land Rover, Living TV, Malibu, Mappin and Webb, McCoys, McVities Jaffa Cakes, Metro, MFI, Nestlé, New Look, Oxo, Phileas Fogg, Pot Noodle, Powergen, Prime Gaming, Renault, SMA, Stolichnaya, Tango, Telefonica, The Army, The De Paul Trust, The Evening Standard, The Liberal Democrats, The Met Office, The Post Office, Tourism Ireland, Trouble TV, UBS, United Biscuits, Vicks, Virgin, Wonderbra, Worthingtons Bitter, Youngs Bitter, Zurich

On the web
Perm, Freelance, Temp-Perm, Remote
Skill Level
Creativepool member since 28 April 2013