. . .

About me

I'm a Creative Director and Brand Strategist with a passion for turning ideas into products people love. Over the past eight years, I've built and led Seven & Six Gifts, a product-led D2C brand recognised for award-nominated design, meaningful storytelling, and measurable commercial success.

From developing licensed partnerships with Disney to achieving 5,000+ five-star reviews and a 5:1 marketing ROI, I've combined creativity with strategy to deliver results that resonate with both customers and retailers. My approach blends imaginative thinking with operational discipline to ensure every concept is driven by data, design insight, and commercial focus.

Alongside leading my own brand, I consult for other lifestyle and consumer businesses, helping them refine their brand strategy, packaging, and retail positioning to drive growth and engagement. I'm most inspired when creativity meets strategy, where strong ideas, clear storytelling, and smart execution come together to build brands that inspire, educate and connect.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLiverpool, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

LanguagesEnglish

Tagged Job TitlesCreative Director

Recommendations

Currently No Recommendations

Skills

brand strategy, Packaging Innovation, Product Development (including NPD)

Sector Experience

Brand Management, Creative Services, Product Design

Clients

Seven & Six Gifts

Awards

Gift of the Year Shortlist, Spotlight Awards Innovation in Design Shortlist

Activity

Connections33 Followers33 Following160

Views392

Likes0

Creativepool member since 6 October 2025

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