String and Key Brooklyn


We believe in life insurance for everyone.

Spoiler alert, life insurance isn’t exciting - so it’s no surprise that less and less young people are protecting themselves, which can leave their families struggling if they were to die unexpectedly.

That’s why we created Wyshbox, which offers customizable life insurance through a sleek website, iOS app, and Android app. We built a brand that is a unique blend of compelling visual style, playful tone, and credible expertise. This has allowed us to compete in a crowded marketplace, and have issued hundreds of millions of dollars in coverage to a whole new audience.

Here is the branding and the voice that did it.


MUSE Creative Award - Gold Winner 2023
VEGA Digital Award - Gold Winner 2023


  • WyshboxClient
Annual 2023 ShortlistWyshbox: Term Life Insurance ReimaginedAdvertising: Digital Annual 2023 ShortlistWyshbox: Term Life Insurance ReimaginedWeb Project featured: on 5th July 2023 Contributor:

String and Key has been a Contributor since 25th November 2015.

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Wyshbox: Term Life Insurance Reimagined