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The brief was to create a celebratory piece of self-promotion for Stocks Taylor Benson to commemorate their 30 year anniversary.

The solution is a bespoke gift containing two types of gin, a Leicester and a London variety, as a nod to each of the studio's locations. The gift also includes cocktail ingredients and a booklet containing bespoke cocktail recipes. The box features the special edition 30 year Stocks Taylor Benson logo, and both gin labels use the same base design, with orange highlighting the different titles ‘Leicester dry gin’ and ‘London dry gin’ within the copy. The bottles are displayed side by side in the box so the labels can be read as once piece of copy.

As you rotate the bottles the reverse of the label reveals the company values of oriGINality and imaGINation and the brochure 'Design, Create and Distil' gives you more of an insight into Stocks Taylor Benson and the delicious gin.

Date created: January 2019 2019-01-01T00:00:00+0000
Date published: 15 February 2019 2019-02-15T14:15:19+0000
Annual 2019 ShortlistOriGINality and ImaGINationPackaging

OriGINality and ImaGINation

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