About me
I have over 25 years experience of working in some of the most renowned agencies in the UK and Australia. My award winning work has pushed many brands and driven category growth, working for many iconic companies such as Unilever (Walls, Continental), Nestlé, MARS, Woolworths, Somerfield Supermarkets (UK), Friesland Campina (Milli Dairy), Pinnacle Drinks, DuluxGroup, Safeway (Lucerne Dairy), PepsiCo, Johnson & Johnson, Dulux Group, CUB and Beam Global, naming just a few.
I have developed an innovative approach to brand design that ensures clients always receive a little bit of the un-expected, pushing boundaries, positively future-proofing the brand and always showing that a solution can deliver more than we think it is capable of despite the limitations we often face at brief.
Skills
Art Direction, Branding, Copywriting, Creative Direction, Graphic Design, Packaging Design, Print Design, Problem Solving, strategy
Sector Experience
Branding, FMCG, Food & Beverages, Packaging
Awards
1992 winner. DENNIS TUDOR STATIONERY REDESIGN COMPETITION for Curtin University. Sponsored by Dennis Tudor Design., 1998 winner. PROPERTY COUNCIL OF AUSTRALIA (WA) MARKETING AWARDS. Medium size shopping centre grand opening for Alexander Height, 1999 bronze. PERTH ART DIRECTORS CLUB annual awards. Publication design for WA Fire Centenary Book., 2000 silver. MELBOURNE ART DIRECTORS CLUB annual awards. Self Promotion design for Spicers ‘STOCK’ publication., 2001 silver. MELBOURNE ART DIRECTORS CLUB annual awards. Annual Report design for 2000 AANA Annual Report., 2011 winner. AVERY DENNISON Dieline.com Brand Experience Winner, 2014 finalist. SYDNEY DESIGN awards. Bazaar Breads of the World packaging., 2015 gold. SYDNEY DESIGN awards. Selleys Repair & Create adhesive range overhaul., 2015 silver. SYDNEY DESIGN awards. Selley's High Performance trade sealants range packaging., 2015 silver. SYDNEY DESIGN awards. Zespri Kiwifruit brand print campaign.
Clients
Australian Football League, Beam Global, Carlton & United Breweries, Coca-Cola, Dulux, friesland, Johnson & Johnson, MARS Inc, Nestlé, PepsiCo, Unilever, Walls, Woolworths