over 24 years Professional experience in Effectively managing SBU , P&L , Marketing & Sales, Pricing , Retailing , Exports , Business Development, Product / Brand Management, Training , Launching new Verticals , Retail Channel Sales in Real Estate , Premium Lifestyle Automotive /Automobiles [OEM / Dealer Management] , Integrated Advertising [ATL / BTL/ Digital ] , Corporate Sales , Direct Selling / DSA Management , Dealer Development , FMCG / FMCD , Modern Retail , Financial Services , Consumer Products Sector with expertise in Consumer Insights , Business Turnaround , Innovation , Business Strategy, Planning , CRM, Leadership, Increasing Productivity and Profitability.
Adept in managing National Marketing, Regional and Branch operations as independent Profit Centre / SBU with expertise in Channel development, Corporate Marketing, CRM, Product Management, Advertising, Sales Management, Sales Training and Brand Building exercises.
Used the following Marketing and Research tools successfully Balance Scorecard, Brand Temple, Category Management ,CRM,DM, Guerilla Marketing, Marketing Audit ,Marketing Mix, Product Life Cycle, Focus Groups ,Dipstick study ,SWOT ,Skimming ,etc.
Expertise in Retailing new Life style / Luxury products , Making SKU's profitable , Increasing Revenue & footfalls, expanding outlets as per brand manual , Launching Modern Retail through Hypermarkets [DIY] , Dealer Development , Sales Training for Better conversions & POS , CRM , E-commerce ,Project Marketing ,etc .
Keen communicator and planner with skills in Managing , Developing & Motivating large Networks .
Experienced in launching new products / services /brands with a keen understanding in Concepts of Product pricing, Consumer behavior , Branding Sales Promotion, Media Vehicles, Market pulse, ATL/ BTL , Digital Marketing , ISEO and industry trends.