About me

Over the past 20 years I have worked closely with brands to create meaningful identities, websites, packaging, publications and photography; working at an international level and with small start-ups.

Successful projects come from developing a great understanding from the onset. Listening and taking time to grasp a brand's personality fully and objectives is always the starting point, distilling complexity into crisp, clear thinking. I believe in a concept-led approach using structure, research and creativity to uncover bold ideas which lead to actual results. No matter what the brief, working in this way ensures everything is on brief and on brand.

Ultimately I enjoy what I do and have the enviable position that work doesn't feel like work.

Skills

Art Direction, B2B, B2C, Content, Creative Direction, Graphic Design, Illustration, Packaging, Photography, Photoshop, Retouching, Set Design, Typography, Visualising

Sector Experience

Branding, Catalogues & Brochures, Charity / Not for profit, Fashion, FMCG, Food & Beverages, Interiors, Pensions & Insurance, Photography, Point of Sale, Print, Retail

Clients

AkzoNobel, Argos, B&Q, Bodyform, Breast Cancer Care, Chad Valley, Coca-Cola, Crown Paints, Essex County Council, Habitat, Home Retail Group, Jumbo Games, Lassa, London & Colonial, Magners Irish Cider, Makita, Motrax, Permoglaze, Philips Sonicare, Sadolin, Sainsbury’s, SCA, Screwfix, SpeedyHire, Teenage Cancer Trust, Tena, Tesco, Texas Instruments, Trivial Pursuit, Tu Clothing, University of Buckingham