About me
A highly motivated, passionate, award-winning design thinker and creative director/strategist, my core strengths are the facilitation of conversations that frame complex business challenges, assess the options quickly and build the right teams to deliver outcomes that drive tangible business outcomes.
Specialties: creative strategy, brand development, problem solving, team building, idea generation.
Approach: insight driven, design thinking, agile.
Creative/Strategic Direction on brands such as: Pfizer, Bosch, Charles Wells, Bombardier, Young's, McEwans, Renesas, Marston's, Budweiser Budvar, City of London, Randstad Education, MatsSoft, Olympus, Viamo, Cablecraft, Star Medical, Milieu Design, Cranfield University, Fujifilm Medical, Argos, Bush, Paxar, Chad Valley, Whitbread, Bedfordshire Chamber of Commerce.
Background: As a founding Creative Director of Bonfire Creative Intelligence both of my degrees were in Visual Communication: my BA(Hons) was creative / design based, my MA was research / design based developing methods for researching and reviewing brands. Post University I worked for a number of leading agencies and, keen to learn more, also spent time client side before co-founding Bonfire in late 2000. As well as an award-winning designer in my own right, I am an elected Associate of the D&AD, Fellow of the Royal Society of Arts, Mensa member, co-organiser of TEDx events, ex-Fellow of the CSD and Local Councillor.
Skills
Advertising, Brand / Logo Design, Brand Stategy, Branding, Communications, Creative Direction, Graphic Design, Social Media, Web Design
Sector Experience
Education, Engineering, Food & Beverages, Hospitality, Manufacturing, Pharmaceutical, Public Sector, Retail
Awards
ADFEST Award - Bronze, DBA Design Effectiveness Award, Drum Design Awards, Transform Award
Clients
Bosch Home Appliances, Circor, Everest, FlyHondaJet, Hale Hamilton, Interact Medical, Keech Hospice, Marston’s, PFIZER, sock academy, Torquemeters, tydex, University Of Bedfordshire, Whitbread
Trade Associations
on 6th March 2023 Project featured:Bonfire creates identity for Whitbread’s new pub restaurant brand Cookhouse & Pub
on 6th March 2023