About me

I am fascinated by the powerful combination between conceptual thinking and innovative researching (qualitative and quantitative), which could reveal in-depth meanings of the human existence, society and consumption. From this fertile ground it springs my passion to uncover/ understand how brands are accomplishing their symbolical and magical influence over people (citizen, consumers etc.).Iâ€(TM)ve started my commercial career more than three years ago: either as an independent researcher commissioned directly by blue chip clients like Unilever or as a Brand Planner with BrandThinkTank.Iâ€(TM)ve been exposed to an intensive, yet very rich commercial experience. Iâ€(TM)ve been working with fantastic brands ranging from Unilever Corporate Brand, Sunsilk (worldâ€(TM)s second biggest personal and haircare brand), Lakme (the major Indian cosmetics and beauty brand), Tokaji Wine (luxury brand), Unitaid - Aid Organisation housed by WHO (Philanthropic brand), TIGI brand (M