Stacey Ffowcs Williams
Account Director
ABOUT
Taking into consideration the low dwell time and audience for the location of Sweat's window screen (outward facing - Tesco carpark), a number of simple, punchy messages were required to highlight the key benefits of the Gym's offering, in line with current campaign priorities. The content needed to be fresh and differentiate from the previous messages, whilst remaining on-brand and utilising existing assets (photography).
MADEIT CREDITS
-
Sweat! UnionClient
-
Nick GaleMotion Graphics and Animation -
Stacey Ffowcs WilliamsCopywriter
Back to Sweat Gyms window screen project