Stacey Ffowcs Williams Senior Account Manager at The First Word


Taking into consideration the low dwell time and audience for the location of Sweat's window screen (outward facing - Tesco carpark), a number of simple, punchy messages were required to highlight the key benefits of the Gym's offering, in line with current campaign priorities. The content needed to be fresh and differentiate from the previous messages, whilst remaining on-brand and utilising existing assets (photography).


  • Sweat! UnionClient

Sweat Gyms window screen