Stacey Ffowcs Williams
Account Director
ABOUT
Taking into consideration the particular dwell time and audience for the location of Sweat's video wall (gym lobby), a number of simple, punchy messages were required to highlight four key benefits of the Gym's offering, in line with current campaign priorities. The content needed to be fresh and differentiate from the previous messages, whilst remaining on-brand and utilising existing assets (photography).
MADEIT CREDITS
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Sweat! UnionClient
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Nick GaleMotion Graphics Design and Animation -
Stacey Ffowcs WilliamsCopywriter
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