Stacey Ffowcs Williams Senior Account Manager at The First Word


Taking into consideration the particular dwell time and audience for the location of Sweat's video wall (gym lobby), a number of simple, punchy messages were required to highlight four key benefits of the Gym's offering, in line with current campaign priorities. The content needed to be fresh and differentiate from the previous messages, whilst remaining on-brand and utilising existing assets (photography).


  • Sweat! UnionClient

Sweat Gyms video wall messaging