Srini's work

I am a distinguished professional from the advertising
industry. I have worked with some global as well as Indian ad
agencies. My status have been earned on the strength of my
leadership in creative communication. Peers have described as
"insightful, compassionate, bold, innovative and effective
beyond expectations". My work across all media - press, films, outdoor, digital...
shows advertising in its most powerful avatar. In less than
three decades, I have built a body of work that includes many
success stories. Some of these are of brands launched in
challenging market conditions. Some are excellent case
studies on applying unconventional ways of advertising.