ABOUT

Concept

The 100 Dolls is a permanent digital museum created to bring visibility, dignity and economic opportunity to Indigenous women artisans in rural Peru.

Developed for The Q’ewar Project, the initiative transforms handcrafted dolls (already central to the community’s livelihood) into a culturally rich digital archive of 100 symbolic archetypes rooted in Andean cosmovision and Quechua heritage.

Rather than asking for attention through paid media, the project creates cultural value worth sharing.

Execution

We designed and developed a digital museum experience combining storytelling, campaign design, digital exhibition architecture, collectible archetypes, and a global adoption framework.

Each doll becomes both a cultural symbol and a storytelling vessel.

The platform includes:
– museum-style digital presentation
– individual narrative pages
– cultural context
– partner adoption mechanics
– global outreach infrastructure

Designed as a permanent evolving platform, not a campaign microsite.

Results

Early impact includes international visibility, cultural partnership interest, institutional engagement, and measurable public interaction.

Within the first week the initiative has already reached:
37 countries
67% international audience
5.2K+ interactions
1.8K+ exhibit explorations
54.5% engagement rate

The Peruvian Ministry of Women has expressed interest in future physical museum possibilities.