About me

My work ethos

My personal work ethos is to always 'view every concept through the eyes of the audience'. Because every campaign, no matter its size or channel, needs a strong, scalable idea that resonates and engages - that's something I have a proven track record with. Of course my job doesn't end with creating ideas, because it takes meticulous attention to detail and a tenacious work ethic to execute every winning project.

Creativity - Adept at generating brilliant, creative ideas and is hands-on with all stages of bringing them to life.

Presentation skills - thorough, passionate, charming and articulate.

Leadership - Encourages personal responsibility and fosters a culture of ownership along with reward.

Brand Guardian - Champions and steers brand visual identity and tone of voice.

Strategy/Channels - gives creative steer on media and campaign strategy.

Art direction - Across TVCs, OOH, Online/Offline Advertising, Social, Print, Internal Comms and Web.

Resource Management - Oversees team resourcing, design team output and final project sign-off.

Skills

Advertising, Art Direction, Brand / Logo Design, Brand Management, Campaign Planning, Creative Direction, creative suite, integrated campaigns, Team Management

Sector Experience

Advertising, Automotive, financial services, Telecoms

Awards

Automotive industry Global Design Award, Best Swiss national print campaign award.

Trade Associations

d&ad