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About us

WE ARE AN INDEPENDENT CREATIVE NETWORK FOR THE WORLD’S MOST AMBITIOUS BRANDS AND PEOPLE.

We're proudly Australasia’s leading independent creative company with offices in Sydney, Melbourne, Auckland, Wellington, Tokyo, Los Angeles, New York and London.

Leaving the big agency world behind, we back ourselves to set a new standard for our industry and we embrace a more human way of working, thinking and making. Less ego, more respect. No closed walls, more open doors. We work collaboratively to shape brands from the inside out. Marrying thoughtful strategy, communication and design we create experiences that don't just get the job done – they work to make a real and positive impact.

Purpose
We are big believers in purposeful brands. Ours is simple. We work to make things that matter – to consumers, commerce, culture and careers. Special proudly doesn’t fit in any box easily – being part consultancy, part ad agency, part design firm, part innovation hub and working across brand creation, experience, design, digital, innovation and communication.

Values
Being brave, open and kind. These values guide us every day. We don’t just talk to them or advertise them but actively try and live them every day.

Details

Founded2007

Size101-250 People

Ranking

#16 Ranked Creative Agency

Achievements

Contributor:

Special has been a Contributor since 25th November 2015.

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Bronze

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Recommendations

Currently No Client Rating

Skills

Not set

Sector Experience

Not set

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, D&AD Award - Wood Pencil, D&AD Award - Yellow Pencil/White pencil, LIA Award - Bronze, One Show - Silver Pencil, Spikes Asia - Bronze, Spikes Asia - Gold, Spikes Asia - Grand Prix, Spikes Asia - Silver

Activity

Connections4 Followers226 Following4

Likes9

Creativepool member since 19 June 2026

Special's achievements

Site Achievements

Contributor:
Special has been a Contributor since 25th November 2015.

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2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Shift 20 Initiative: 80 For 20 for Dylan Alcott Foundation Bronze Social Good

Featured work

Projects picked by the Creativepool editors for the homepage.

Shift 20 Initiative: Unignorable Adbreak

10 July 2026

Shift 20 Initiative: 80 For 20

23 June 2026

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