At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...
Strategic creative agency Southpaw will be holding a zoom webinar on Friday 6th November at 11am, with special guests Mark Evans, Managing Director, Marketing & Digital for Direct Line Group and Orlando Wood, Chief Innovation Officer for System 1 and...
Strategic creative agency Southpaw have developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. In what is a first campaign for this revived single malt brand, Southpaw have...
From the 14th-20th September 2020 National Hygiene Week will run across the UK highlighting the hidden, but very real, issue of hygiene poverty. From challenges and quizzes to panel talks and events, National Hygiene Week aims to reach as many people...
While the world faces the biggest macro-crisis since World War II, we are all to some degree facing our own micro-crises: one of self-confidence and identity. There’s nothing like the toxic combination of an obscure viral enemy and an...
The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch. This is a return to a global agency appointment for the brand, aiming to nurture and maintain a...
Honda Power Products has launched a multi-channel advertising campaign to support the launch of its new lawn and garden cordless range. The campaign conveys the long-lasting power of the Honda cordless products, that also celebrates the energy and...
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...