*

Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

*

Workshop

DON’T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Strategic creative agency Southpaw will be holding a zoom webinar on Friday 6th November at 11am, with special guests Mark Evans, Managing Director, Marketing & Digital for Direct Line Group and Orlando Wood, Chief Innovation Officer for System 1 and...

*

Chambord appoints Southpaw as global strategic creative agency

The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch.  This is a return to a global agency appointment for the brand, aiming to nurture and maintain a...

*

Leaders

SOUTHPAW LAUNCHES HONDA POWER PRODUCTS CORDLESS CAMPAIGN

Honda Power Products has launched a multi-channel advertising campaign to support the launch of its new lawn and garden cordless range. The campaign conveys the long-lasting power of the Honda cordless products, that also celebrates the energy and...

*

Burnout: It's not just for millennials!

While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...

*

Workshop

Burnout: It's not just for millennials!

While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...

*

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

*

Inspiration

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

*

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...