About me

A journo in a former life, I cut my teeth at the likes of Grazia, Elle, Stylist and Vice where I cultivated a life-long obsession with content which fires up the zeitgeist and sparks conversation online and beyond.

These days, I'm all about bringing that outlook of progressive digital comms to brand work, heading up Gravity Road's output for clients like TikTok, Netflix, Durex and Three. I'm all about platform thinking and both culture and audience are the beating heart of everything I do.

I loves me a pitch and am really proud of the business I've managed to win and retain in the last few months for Gravity Road - TikTok being an absolute standout.

My screen time is shockingly bad/brilliant/I'm properly proud of it.