About me

Hello,

I'd like to tell you a little more about myself, as I feel I'd be a good candidate for the role of Copywriter

Since graduating with a BA (Hons) in Fashion Journalism in 2009, I have worked in a number of publishing and copy roles. Starting out in magazine journalism gave me a fantastic editorial grounding, some valuable contacts and an ability to meet even the tightest of deadlines. Moving on to fashion copy from editorial writing was a natural progression; I love the strategy of writing copy and find this process (problem solving, creating a solution and executing it successfully) far more creative and rewarding than writing for magazines.

Below are links to some of the work I did for Foot Locker - This bi-annual magazine is a quirky, youth-centric take on street-style, and is distributed across Europe. As well as playful editorial-style features, I produced included POS copy, promotions, taglines and product copy.

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I spent some time at Net-a-Porter last year as a freelance sub editor. The team I worked with were fantastic, and I learnt so much about the business; the incredible ethos, the fast-paced environment and the sheer size of the company. I eventually left to take up a copy role at Burberry, as I wanted to add to my experience a little more.

Burberry was a company I wanted to work with as their marketing strategy - especially digital marketing - is so fantastic. The way they communicate and engage with the customer is inspiring and forward-thinking. Being part of the copy team has been so valuable to my experience of writing copy; I work on customer-facing literature such as e-vites, (email invites) Tweets, Facebook updates and customer emails, as well as writing seasonal copy around Fashion Week - Look Books and collection notes. Product copy makes up the bulk of my workload, and I enjoy crafting descriptive copy to encourage sales. Working alongside marketing and PR teams to shape press releases and event copy keeps the strict Burberry house style consistent across all departments.

Please do get in touch if you'd like any more information about me, or more details about my experience.

Thank you for your time.

Very best,