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About me

As a Luxury Live Event Fashion Illustrator | Experiential Artist, I specialise in transforming high-end brand activations into immersive storytelling experiences. With over two and a half decades of professional experience in the events industry, having worked as an artist through various disciplines since 2001, I bring a wealth of insight and a unique, multidimensional perspective to live illustration. My practice is built on a Master of Arts in Fine Art (Distinction) and a comprehensive background spanning theatre set design, costume craft, and 3D animation.

My work is defined by the intersection of fashion, fluidity, and live engagement. I collaborate with luxury brands ranging from haute couture houses to premium lifestyle labels to create bespoke, real-time illustration experiences that captivate VIP guests and elevate brand narratives. Whether executing live ink-and-wash portraits or developing digital illustration concepts, my focus is always on capturing the essence of the moment with sophistication, technical precision, and an unmistakable artistic flair.

Throughout my career, I have refined a multidimensional skillset that includes traditional brush-and-ink techniques, watercolour, and advanced digital workflows. I specialise in crafting immersive brand experiences, pop-up events, and influencer-led collaborations that resonate deeply with audiences. Every project is an opportunity to tell a story. Much like the stages of our lives together, these activations require dedication, resilience, and the understanding that true artistry is found in the perseverance through every challenge. I approach every commission as a curator of brand identity, using line, colour, and motion to craft narratives that remain long after the event concludes.

In terms of seniority, I have held lead creative roles in complex, high-pressure event environments for twenty-five years. My experience spans the evolution of the events industry from traditional activations to the modern landscape of pop-up events, immersive experiences, and influencer-led collaborations. I am adept at managing high-volume guest requirements for digital-first audiences, ensuring that each illustration serves as both a premium physical takeaway and a highly shareable social media asset. I have consistently operated as a senior lead for high-profile client engagements, overseeing the integration of live illustration into broader experiential strategies, negotiating service agreements, and ensuring flawless execution within luxury showrooms and private hospitality settings.

I am driven by the belief that illustration, when integrated into the live brand environment, acts as a powerful tool for connection. My approach is disciplined yet expressive, grounded in rigorous artistic training and a deep understanding of the fashion and luxury sectors. By merging the technical demands of experiential art with the ephemeral nature of live illustration, I create memorable assets that reinforce exclusivity and elegance.

My professional journey is underscored by a commitment to innovation, evidenced by my ongoing engagement with artificial intelligence, 3D workflows, and sophisticated digital media, ensuring that my artistic delivery remains at the forefront of the industry. I am constantly evolving my practice to offer fresh, high-impact creative solutions for clients who demand excellence, precision, and an elevated aesthetic experience.

Skills:
Live Illustration
Fashion Illustration
Event Artistry
Experiential Marketing
Luxury Brand Activations
Live Painting
Product Customisation

Details

AvailabilityLooking for work

ContractFreelance, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelSenior, Director

LanguagesEnglish and Italian

Tagged Job TitlesArtist, Fashion Events, Illustrator

Recommendations

Currently No Recommendations

Skills

Creative, Digital Art, Illustration, Painting

Sector Experience

Arts, Beauty, Communications, Event Organisers / Management, Fashion, Hospitality, Live Entertainment, Luxury, PR

Clients

Chanel

Trade Associations

Association of Illustration AOI

CV / Resume

Sonya's CV/Resume

Activity

Connections2 Followers2 Following2

Likes12

Creativepool member since 19 July 2026

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Who liked Sonya's work

David Brown

Ayman Zahid

Elisabeth Grosse aka LIZITA

Alexis Koukoulis