About me
From:
Subject: German Digital Copywriter
To: Chris Howe
Dear Chris Howe
The German Digital Copywriter role, advertised on indeed, greatly interests me, as it offers me the opportunity to combine my passion for and interest in fashion with my experience in native German copywriting, digital content creation and Online Marketing in an e-commerce and fashion environment.
I was working for the UK fashion online-specialist ASOS as a German Content Editor in Hemel Hempstead until May this year. I was responsible for all the German Service copy and updates and I was the main contact between the team in UK and the team in Germany. Besides the copywriting site of this role, I was also reading, analysing and presenting website performance information to the German team in Berlin and the UK.
As a dedicated fashion blogger I write and take pictures about fashion and lifestyle stories for my fashion blog, . I have just attended LFW and I was at the Berlin Fashion Week "Bread & Butter" last summer, where I helped the London Fashion Designer Ada Zadington with her German press work. I have a good knowledge of the fashion markets and many fashion contacts in the UK and Germany.
Until November 2013 I was full time employed as a European Content Specialist for the US garden specialist Woodstream in Oakham. I optimised four websites with customer and market right copy, creative content, overlooked SEO, PPC and analytical facts for best practice. Because of my long-term experience of creative content, I wrote the briefings for design and layout requirements of the websites. I was responsible of the design look and feel of the websites and the layout consistence. With my blog experience I researched, sourced and managed bloggers for UK and Germany.
Until the end of last year I worked as a Production & Content Executive for the travel company Thomas Cook Group Plc in London. My job entailed the management and provision of market right German copy and the management of content and promotions for the thomascook and neckermann-reisen websites according to tight deadlines. This had been done in close collaboration with the German Advertising, Marketing and Merchandising team based in Germany and the UK. The copy and image content and was then loaded onto the German websites. In this role I gained extensive experience in website implementation, online-updates/-design, website- and content optimisation. I also initiated the creation of an unique Thomas Cook Voice for the German market and developed a German copywriting style guide.
Previously I worked for the American fashion catalogue retailer Lands' End as an German Editor/Account Manager, a position which I held for over three years. I was part of a multi-lingual creative team and wrote the German copy for the catalogues and web, worked on online newsletters, maintained the online-shopping platform and created new online-s
Skills
Digital content editing, e-commerce, Fashion Design, German Copywriting, tone of voice