About me

As an Audio Branding Specialist and CEO of Sonic Minds, I have spent over 15 years crafting emotional and engaging sonic experiences that help brands connect with their audiences in a meaningful way. My passion lies in activating brands through sound and music, ensuring that audio is not just an afterthought but a strategic tool integrated across all brand touchpoints, products, and channels.

With a background in marketing, music, and sound design, I specialize in audio identities, sonic audits, sound design, and music production for films, apps, products, and interactive experiences. I have had the privilege of working with brands such as ASUS, Ørsted, Carlsberg Group, Arla, Jabra, Soundcore, DOHA Debates, Vestas, Maersk Line, and Danske Spil, among many others.

Beyond my work with brands, I am passionate about knowledge sharing. I regularly contribute as a speaker, guest lecturer, and external examiner, helping shape the future of sound branding. I firmly believe that sound and music are powerful assets in creating coherent, immersive, and effective brand experiences, and I am dedicated to helping companies harness their full potential.

Skills

audio branding, music production, Sound Design

Sector Experience

Branding, Marketing

Awards

Creativepool Annual Bronze, Red Dot Award - Red Dot Award

Clients

ASUS UK, Danske Spil, DFDS, Maersk Line, MobilePay, Nordea, tabii