ABOUT
The UK’s leading light in problem skincare.
We've been working to entirely redesign the UK’s leading problem skincare clinic.
D.Thomas is a multi award winning practice. The work of the clinic can alleviate and cure many skin issues from acne to pigmentation.
Non invasive, the treatments centre around a series of light based therapies that radically improve skins health.
The primary reason for customers approaching the clinic for solutions is so they can improve the impression they give to those around them. This is not a vanity-led purchase, it's emotional — in our research we heard people tell us of how they couldn't bring themselves to meet new people, or face friends and family at seemingly kind and forgiving circumstances — one woman in particular spoke of how they couldn't bring themselves to attend their 21st birthday party, for fear of their acute acne being laughed at.
The impression we give people is both surface mounted and more deeply considered. The rebrand looks at both sides of this.
The more intellectual and technical descriptions have been entirely rewritten — the way each product or procedure is described now is simpler, clearer and more swiftly understandable.
The entire customer journey has been reconsidered as has the visual brand identity that consists of a new elegant set of graphics and typography — and is underpinned by a set of images that have been created to help showcase the key procedures and the areas of the face and body they are aimed at.
The resulting forms were photographed and now form the core brand photoset. The resulting rebrand is a radical departure in the sector. No traditional 'spa' images — no complex descriptions. Just the right impression.
AWARDS
Brand Impact
MADEIT CREDITS
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Richard WeareClient
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SomeOne -
Stephanie TylerSenior Account Manager -
Simon ManchippFounder -
Rich RhodesCD
Back to Debbie Thomas Rebrand project
Peter Stylianou
Head Of Marketing, MaxQuest
United Kingdom
Justin Eric Hampton
Logo Designer, Design Geek Studio
United States
Marina Kozlova
Freelance Senior Art Director & Designer, Marina Kozlova
United Kingdom
Vinnie Papenfus
Currently looking
United Kingdom
Frederic Lootens
Brand designer
United Kingdom
Emma English
Designer, SomeOne
United Kingdom
Andy Jackson
Designer
United Kingdom
Katrina Peel
Graphic Designer, SomeOne
United Kingdom
Beth Baines
Project Manager, SomeOne
United Kingdom
Cosmo Jameson
Creative Director
United Kingdom