Rebrand Roundup: Battersea, Trivago, National Geographic and other stories

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Pentagram – Battersea


Battersea is a much-loved charity that cares for dogs and cats in Britain and beyond. Established in 1860, it has gone from one home in London to three rescuing and rehoming centres around the country, growing in size and ambition to care for three million pets in need. However, despite Battersea’s longstanding pedigree, an inconsistent approach to identity and communications had left it with a brand that did not convey the full breadth of its offering and expertise. Pentagram was appointed to work closely with the charity


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