About me
Soledad is an International Brand Creative Director & Fashion Photographer.
Originally from Taiwan, she speaks French, English and Chinese.
Now, Shanghai is where her creativity thrives. OPEN to any opportunity around the world.
She has studied Fine-Arts for 14 years, since she was 10 years old.
After graduating from GOBELINS, she worked as a Creative Director
in Fashion in Paris, Taipei and Shanghai.
RESUME - EN
Graphic Design and Motion Design - GOBELINS, l'école de l'image in Paris, France
Education in Art and Fine Arts - Taipei Municipal University of Education in Taipei, Taiwan
Baccalauréat of Art - National Hsinchu Girls' Senior High School in Hsinchu, Taiwan
WORK EXPERIENCE
Creative Director, [DreamWayfarer Studio] Paris - Shanghai - Taipei
Art Director, [EP Elegant Prosper Group CO, LTD] Shanghai, China
Brand Creative Director, [LeRêve Paris CO, LTD] Taipei, Taiwan
Senior Visual Designer, [INOUT Brodcast Design] Paris, France
Visual Artist, [CGCG Inc.] Taipei, Taiwan
PROJECTS
2016 LeRêve Paris - 2016SS Campaign - Brand Creative Director Taipei, Taiwan
2015 KooKai SS - Elle Taiwan April Issue Campaign Taipei, Taiwan
2014 LeRêve Paris - TVC Film - Brand Creative Director Taipei, Taiwan
2014 May editorial - VOGUE Taiwan Vanity Wedding Taipei, Taiwan
2013 Paris Fashion Week : Men's Fashion FW 2013/2014 Paris, France
2011 Carte de voeux et Motion Design, [CCIP - Chambre de commerce et d'industrie de Paris]
2010 Programmes fêtes de fin d'année 2010 - Bandes annonces, [France 4]
LANGUAGES
Chinese - Native speaker
French - Fluent
English - Fluent
* Responsible for developing and executing creative concepts and branding for leading.
* Ability to work with other project managers and teams of creative designers.
* Maintained authenticity of brand with campaigns that moved consumers to action.
* Designed and directed trade and consumer advertising campaigns
* Developed, maintained and updated all corporate communications
* Created new consumer packaging for all five proprietary brands.
* Responsible for all corporate and retail marketing, advertising, event planning/
* managing, outreach, and product and company and design initiatives.
* Managed full creative teams and multiple partners/vendors ; responsible for all budgeting and scheduling.
* Marketing and web solutions. Regularly liaising with the technology team
* to ensure the best creative solutions are realised, implemented and delivered.
* Developing excellence through innovative & creative concepts across all media.
* Develop and frame creative concepts according to creative brief requirements.
* Communicating design visions and rationale clearly to clients and design teams.
* Conceptualize, visualize and design user experiences.
* Managing and directing photo shoots on time and to budget.
* Involved in developing the clients culture and quality standards.
Skills
Art Direction, Brand / Logo Design, Brand Management, Branding, Communications, Creative Direction, Editorial Design, Fine Arts, Graphic Design, Photography, Project Design, Visual Layout, Visualising