Social Media Agencies

Social media agencies handle social strategy, always-on content creation (video, photo, graphics, copy), community management, influencer and creator partnerships, paid social campaigns, and reporting. Some specialise in a single platform or in organic versus paid.

Always-on retainers typically run $3,000-$25,000 per month depending on content volume, platforms and production quality; paid social management often adds a fee or a percentage of media spend. One-off campaign content is usually project-priced.

Organic builds brand, community and creative equity over time; paid delivers reach and measurable performance now. The most effective programmes run both - organic to develop and test creative, paid to scale what works.

In-house teams move fast and know the brand intimately; agencies bring platform-native craft, trend literacy and production scale. Many brands keep community management in-house and use an agency for strategy, production and paid.