LONDON - A bold interactive infographic celebrating 33 ways that 3D printing is transforming our world has been produced by digital creative agency SMACK on behalf of global distributor for engineers and client, RS Components.
The bespoke production reflects research commissioned by RS Components to define what engineers and consumers are most interested in when it comes to this ground-breaking technology.
The findings, taken over the last 12 months, reveal that 3D printing has dominated online conversations within the engineering industry and across medical, science, transport and fashion sectors.
SMACK has referenced this data to showcase the most shared stories within the sector. Employing smart design throughout in a compelling and deceptively simple way, the no-nonsense infographic explains to multiple audiences exactly how 3D printing is revolutionising both professional and domestic environments.
Edgar Hoffmann, Senior Designer at SMACK explains:
“We loved working with such fascinating content. The stories behind customised eyeballs and life-saving biodegradable splints for infants are truly mind-blowing. Topics that previously could be seen as macabre now embody scientific and aesthetic high tech success; it’s unsurprising they have grabbed column inches.”
To demonstrate the phenomenal pace of change throughout this industry, SMACK began by looking at a standard timeline format but ultimately chose scrolling animation for maximum user engagement. Skrollr was an excellent fit here - offering a fully-fledged scrolling animation library to work with.
Hoffmann continues: “At first sight our images are deliberately naïve but look closely and there’s a playful injection of steam-punk influence. A clean interface minimises distraction from the complex and emotive material we’ve linked to. We designed a fully responsive website to look equally good across every device. Our mantra at SMACK is to produce seamless content – here we used a flat design vector graphic to guarantee short loading times and maximise the impact.”
Laurence Borel, Global Social SEO Manager of RS Components, added:
“RS commissioned this piece to support their industry position as market leader in 3D printing solutions for rapid prototyping. SMACK has produced a powerful infographic that truly conveys the constant pace of change in the 3D printing industry. What stands out for me is the seamless transition, from the integrity of research behind a beautiful interface. For our key overseas markets, authentic press articles have been directly sourced from foreign titles rather than simply linking to English translations.”