About me

I am Sitta, Creative who has had the privilege of playing a significant role in the success of women's campaigns and Netflix Original Series at SOUR BANGKOK, the first and highly accomplished women's agency in Southeast Asia. Despite being assigned male at birth, I have never allowed that to limit my ability to create effective and empowering marketing and advertising that speaks directly to women. My unique perspective and boundless creativity have allowed me to break down barriers and challenge traditional gender norms in the industry.

One campaign that stands out as a powerful example of this is "The Mother of Kitchen" for Meapranom Thai chili sauce. Leading this successful rebranding campaign was an incredible experience that celebrated and empowered motherhood. The campaign garnered national attention and even won international awards, including a prestigious Gold award at Spike Asia. It was a moment of great pride and a testament to the impact of challenging societal norms.

Another remarkable project I had the opportunity to be a part of was the Netflix Original Series, "Girl from Nowhere." As a creator, my role went beyond traditional advertising thinking. I had the privilege of bringing the story and the character "Nanno" to life, pushing the boundaries of creativity and storytelling. The series became the talk of the nation and reached the top spot in thirteen countries. It was an exhilarating journey that further solidified my belief in the power of inclusivity and diverse perspectives.