About me

My first job was in a printers where I spent nearly a decade working with a variety of clients. From big financial institutions, multi-national non-profits, art galleries & manufacturers, I had traveled the world of different sectors in those first years, crafting my design skills across multiple channels & design disciplines - I even developed another skill in management & by the time I left my first job had made General Manager.

Since then, I've spread in digital, never becoming a unicorn, but delved deep into understanding the why, who, when, where & how's of human-centric design. I positioned myself more as a strategic designer to differentiate myself & help clients make higher quality decisions.

You might say I'm a generalist but I like to think myself as someone who has lived, so I now have valuable understanding across many disciplines; from research & analysis to stakeholder & project management to creative writing & experience design... simply said, joining up the dots.

Skills

Branding, experience design, Graphic Design, UX/UI

Sector Experience

Arts, b2b, b2c, Branding, Charity / Not for profit, Communications, Finance, FMCG, Information Technology, Manufacturing, Marketing, Pharmaceutical, professional services, Real Estate / Property, Retail

Clients

Anti Copying In Design, CampaignWORKS, Mars Chocolate UK Ltd, McCann London, Tesco