About me

20+ years leading global premium beauty and dermatology brands, driving brand equity, launches, and market growth. Expert in brand strategy, creative execution, and integrated campaigns, aligning R&D, medical, commercial, and e-commerce functions to deliver consistent, high-impact results worldwide. Skilled in scaling brands, optimizing launches, and leveraging AI and digital tools to future-proof brand systems.

Trusted advisor to global brand leaders, driving brand transformation, equity growth, and long-term value creation across dermatology, beauty, and lifestyle.

- Architect global brand platforms and communication frameworks
- Align executive leadership across R&D, marketing, medical, and creative functions
- Ensure brand consistency, impact, and desirability across global markets and omnichannel ecosystems
- Lead high-stakes global launches, repositionings, and portfolio transformations
- Leverage creative intelligence and AI to scale, systemize, and future-proof brand ecosystems

Skills

Advertising, Art Direction, Brand Management, Brandin, Creative Direction, Digital Strategy, Interactive Design, Packaging Design, Photography, Strategy Planning, Visual Merchandising

Sector Experience

Brand Management, Communications, Creative Services, Fashion, Food & Beverages, Footwear & Accessories, Marketing, Point of Sale

Clients

Boucheron, Gap, L'Occitane, LA ROCHE-POSAY, Lacoste, Lancome, Louis Vuitton, LVMH Fashion Group UK & Ireland, L`Oreal, Nina Ricci, P&G, Ralph Lauren, YSL