About me

Recently moved back from USA after 4 years as creative director for licensing fragrance and beauty company.

Over 20 years experience and a proven track record in fragrance and beauty industry, working on and achieving award winning products with global success. Expert in creating brands from concept to conception in national and international beauty categories. Marketing and media strategy, including in-store retail and exhibition support.

Working directly from initial brief :

Developing Brand Identity - Constructive input/commercial targeting strategy and costings, working on own initiative and expertise or as a team player.

Render Visuals - Creating of imagery for presentation purposes.

Artwork - To finished print/media final.

Packaging - Design through to finished production. Expert in sourcing the best viable material and vessels.

Art Direction - Product/imagery campaign, studio/location. Full implementation of advert marketing imagery.

Brand Protection - Creation of beauty bible guidelines, press approvals, external monitoring.

Wide and extensive knowledge in formulation process: fragrance, skincare products and cosmetics industry.

Help sourcing, if required of all elements and functionalities of products needs and requirements.

Skills

Art Direction, artwork, Developing Brand Identity, Packaging Design, Web Design

Sector Experience

beauty, cosmetics, fragrance, skincare

Awards

Beauty Bible Award, Pure Beauty Award - Best New Design and Packaging Award

Clients

21st Century Fox, Bruno Magli, Diana Ross, Jane Seymour, Kashebo, W1C LONDON