About me
Creative Director, Chromatic.
Chromatic is a strategic and creative consulting firm that works with professional, financial and technology businesses of all sizes to build their brands and support their growth.
We believe that a brand's meaning and value is built by aligning its proposition, its identity and its stakeholder engagement around the things that matter to people.
Our mission is to help our clients to build brands that stand for something compelling, stand out from the crowd, and stand up to be counted.
Skills
Advertising, Branding, naming, Strategy Planning
Sector Experience
Accounting & Finance, Automotive, b2b, b2c, Charity / Not for profit, Finance, Fintech, Healthcare, Insurance, professional services, Technology
Awards
1 D&AD Silver Pencil for Sabic Brand Guidelines, 1999, 1 Design Effectiveness Award for HSBC Sharesave, 2008, 1 Media Guardian Innovation in Community Engagement Award for Big White Wall, 2010, 1 Silver Transform Award, best visual identity from the professional services sector, Edison 2013, 2 Gold and 2 Silver Transform Awards for the rebranding of BDO, 2011, 4 Global Equity Organisation Awards for HSBC, Vodafone and BT share plan communications, 2006 – 2011, 5 ifs Proshare awards for HSBC, Vodafone and BT share plan communications, 2006 – 2011, Best Design Programme award for Corus, Brand Union annual review 2001
Clients
Acacia Group, Barclays, BDO, Big White Wall, Edison Investment Research, Euro CCP, HSBC, Kidscape, L.E.K., Land Rover, Liberty Mutual, Roche, TPICAP
Trade Associations
on 24th January 2018 Project featured:Do you speak unicorn?
on 22nd July 2022 Project featured:MajorKey: Technology In Concert
on 25th July 2022 Project featured:Onro: What goes around, comes around
on 10th October 2023