Advertising Creative Director, Writer.
CD'd at R/GA, Lowe Profero, Leo Burnett, atelier (London & Global CD New York), O&M, JWT, BDDH
Specialities: FMCG, Beauty, Hair, Personal Care, Luxury Sector.
If you call it 'copy,' that's what I write. If you call it 'content,' then that too.
If you prefer 'ideas,' even better.
Plus TV, print, out-of-home, interactive, digital, social, brand-development, brand-manifestos, brand-books, advertorials. I also love developing brand strategies, positioning and tone-of-voice.
Some of the brands I've worked on: Aussie, Max Factor, Simple Skincare, Wella, GHD, Herbal Essences, Tresemme, Dunhill fragrances, Honda cars, Daz, Co-Operative Bank, McDonald's.
I work either singly or as part of a team with (brilliant) Art Director Dawn Heuston. I'm also a lot friendlier than my profile picture (above) makes me look.