Passionate about web technologies, content and the search industry. Extensive knowledge of social media platforms, trends, tools and analytics tools. Key strengths lie in the ability to create content for a wide spectrum of digital channels, within tight deadlines. Highly competent in working in an online environment of constant change, challenge and multiple targets. Extensive knowledge of the digital industry along with its trends and technologies. Has the knowledge, confidence and skills needed to lead, influence and advice staff of all levels. A determined individual who can engage senior colleagues with new ideas and fresh ways of thinking.
Chimichanga, #ChallengeJuan 2017, conceptualised a unique social media creative, designed to disrupt and engage millennials challenging opinion of Chimichanga and drive footfall.
Led the digital strategy, brokered a partnership with UniLad and produced the content.
500,000,000 reach, 600,000 videos views, 134% above average engagement on UniLad, 200% increase on UGC, 8.6% increase in restaurant bookings.