About me

A highly capable and resourceful senior marketing Manager/Director with experience in leading branding and marketing operations and a proven track record of successfully shaping the strategic direction of brand identity and overcoming branding and marketing challenges for a variety of retail and technology organisations. Recent accomplishments have included launching a total re-design of corporate identity at all levels within role as Brand Design Manager for Homebase; also previously managed a complete creative reappraisal of all in store POS for both B&Q and Threshers.
Expertise:

Brand Development - Accomplished in managing all aspects of branding development and implementation at group level with the ability to significantly improve market visibility and experience of leading national re-branding campaigns; expertise spans visual merchandising, corporate identity, local marketing, store design, point of sale, direct mail, publications, photography and print production for leading retailers

Marketing Management - Strong digital and multichannel marketing experience with a proven ability to lead the creation of marketing and promotional strategies and marketing campaigns; also highly experienced in overseeing analysis and evaluation of marketing and branding initiatives as well as working with Public Relations teams to manage internal and external marketing communications

Financial & Operations Management - Sound understanding of key business and financial processes with extensive experience of in managing marketing / branding budgets; also competent in all aspects of operational management and leadership with a proven ability to develop and implement effective policies, procedures and systems to maximise efficiency and growth potential and experience of line managing and developing strong successful teams