About me

I've been a full-time freelance designer, working in print, digital and recently motion graphics, since May 2018. Prior to that, I spent over 20 years in the industry, working in full-service agencies and honing my skills before joining British Cycling in 2009 and heading up the internal design team - serving as brand guardian for the organisation and the Great Britain Olympic Cycling Team - for nine amazing years.

I've developed an extensive knowledge of brand, strategy and business values and their relationship to design. I've worked with internal and external stakeholders at all levels and been key in the development and delivery of projects ranging from personal branding to full-scale corporate rebrands; from the staging and design of award-winning events around the world to point-of-sale for charity organisations.

I always strive to produce work that meets and exceeds my client's expectations and I relish solving problems with exciting, creative solutions that are within budget, delivered on time and offer maximum value for money. I possess an eye for detail and a passion for perfectionism, working on projects from brief through conception to delivery across print and digital platforms. I can work alone, or lead a team, and I bring a can-do, positive attitude to all my work.