About me

I have 17 years in moving image (TV & advertising) & digital but over 25 years in the media as I started volunteering at my local radio station as a teenager.

My career to date has seen me create award winning TV, digital & campaign content, develop new business practices & deliver projects with varying budgets & I've a thorough knowledge of new technologies & their influence on culture.
I've a solid achievement history in making entertaining TV shows, engaging content & campaigns, identifying creative & commercial opportunities as well as managing complex & demanding projects. I am one of the few creatives who truly understands the production process and budgets involved.

I enjoy working with brands to create a competitive advantage by connecting audiences across all platforms as recent projects prove.

- Brand & Client Experience
I've created 100s of bespoke campaigns for varied high profile brands roster all with one thing in common, a need to communicate with their audience. Such as;
- Vauxhall
- Weetabix
- Mattel
- Paramount
- Sony
- Warner Bros.
- Lego
- Whiskas
- Disney
- Vodafone
- Nintendo
- Coca-Cola
- Nickelodeon
- Pedigree
- Royal Mail
- adidas
- Clarks
- Interflora
- MTV
- 42 Below
- Direct Line
- Cadbury
- Oral-B

My career in both TV & advertising's given me the ability to originate & execute ideas, able to identify growth opportunities, understand the changing consumer landscape as well as instinctively knowing what the client & audience wants.

Specialties:
- Creative Direction
- As-live & TV show production
- TV format development
- Pitching
- Multi-camera gallery direction
- Team management
- Digital creative development
- Project management
- Digital production
- Mobile content production
- Securing new business
- Client management
- Writing briefs
- Understanding audience needs
- User behaviour
- Digital convergence
- Social media strategies
- Executive Producer
- Branding & identity
- Managing departmental P&L