About me
Versatile and accomplished creative visionary professional in the design, advertising and branding industry, with over 20 years experience in the creative field, spanning three continents, specializing in strategies, positioning, identities and advertising campaigns for global clients.
Personal Strengths
Ideas generation. Creative director and single point of contact for clients (particular focus on luxury market), with international exposure, creative, conceptual, award winning creative-director, accustomed to working in team and convincing top client management through formal presentations or one-to-one persuasion. Specialist at building and maintaining good client relations. Dependable track record of ensuring finished works materialise as per presented; to brief, to schedule, to budget.
Winner of 2 Golds awards.
portfolio: creativefuse/user/silviopino
Skills
adobe creative suite, Advertising, Art Direction, Brain storming, Brand Awareness, brand development, branding and identity, Business Development, Communications Strategy, concept development, Creative Direction, creative strategy, creative writing, Cross-platform advertising, DNA Extraction, Graphic Design, idea generation, magazine design, Negotian, On-line Brand building, Presentation Skills, strategic thinking, team leadership, TVC campaigns, visual communication, Web Design
Sector Experience
Advertising, Branding, Communications, Design, Luxury Magazines, Marketing
Awards
Award for Design (Open Category) Horseman Design & Print Awards (Malaysia) Mar ‘96 Winner, Best Brochure Award Travel & Tourism Awards (Singapore) June ’05 Gold, Best Hotel / Resort Weddings Brochure Travel & Tourism Awards (Singapore) June ’08 Bronze, Best Hotel Advertisement Print Travel & Tourism Awards (Singapore) June ’05 Bronze, Best Hotel Campaign Award Travel & Tourism Awards (Singapore) June ’05 Gold, Best Hotel Direct Mailing Piece Travel & Tourism Awards (Singapore) June ’05 Bronze, Best Magazine / Newsletter Design Award Travel & Tourism Awards (Singapore) June ’06 Finalist, Best New Corp Id. Travel & Tourism Awards (Singapore) June ’05 Silver, Best Resort / Spa Print Ad Travel & Tourism Awards (Singapore) June ’08 Bronze, Best TV Commercial (30 sec) Award Travel & Tourism Awards (Singapore) June ’06 Bronze
Clients
Conrad Hotels, Conrad Hotels and Resorts, Doubletree by Hillton resorts and hotels, Guoman Hotels, Hilton International Hotels and Resorts, Hilton Worldwide Brands, IEC Italy, Inkmaker Worlwide, PILAS (Public Interest Law & Advocacy Society in Hong Kong), Swissotel, Thistle Hotels, TMC Australia, TMC España, UPC (Urban Planning Council of Abu Dhabi)