About me

I am an experienced Product and Web Designer.
I'm passionate about creating user-centric, elegant digital products that solve real business challenges. With my background in web, UI/UX, and brand design, I combine strategic thinking with hands-on execution. I focus on understanding user needs and business objectives through research, competitive analysis, and market trends to shape effective design strategies. This foundation enables me to design, test, and craft innovative solutions that drive meaningful results. My mission is to create digital experiences that are not only beautiful and simple, but strategically aligned to deliver measurable impact and value.
I enjoy learning and constantly research the latest trends and best practices, incorporating new insights into design processes to enhance usability, efficiency, and innovation.
My work spans multiple disciplines: product design (UI/UX), visual design, branding, video editing, and animation.
Empathetic to user needs and driven by curiosity, I validate design decisions through research, data analysis , prototyping testing and refining.
My experience in brand and visual design enables me to craft pixel-perfect layouts with a balanced use of colour, typography, and interactions.
I have a proven track record of driving the adoption of design systems, ensuring consistency across all touch points and products.
Having extensive experience with design systems, I'm excited about the opportunity to contribute to and evolve Stripe's component library, ensuring consistency and efficiency across products while maintaining the highest standards of quality and user experience.
Throughout my career, I have consistently demonstrated the ability to facilitate seamless communication across design, product, and engineering teams, ensuring clear alignment on project goals, timelines, and expectations.
My collaborative approach fosters a culture of transparency, breaking down silos and promoting cross-functional teamwork. This has resulted in more efficient project delivery and innovative solutions that meet both user needs and business objectives
My goal is to help brands and businesses craft meaningful digital experiences with a user-centric approach that combines research, empathy, attention to detail, and original aesthetics.

Skills

app design, design systems, figma, Photoshop, Product Design, responsive design, user experience, UX/UI, Web Design

Sector Experience

Automotive, E-Commerce, Fashion, Finance, Insurance, Music, Publishing, SAAS, Telecoms

Clients

Argos, BNP Paribas Fortis, HSBC, Jaguar Land Rover, Orange, Porsche of Chattanooga, Selfridges, Tesco, Vodafone