Silver Agency Cheltenham

ABOUT

Dell EMC is part of the Dell Technologies family - industry leaders who make digital transformation real for customers of varying scale and complexity to deliver game-changing advantages to businesses.

Specialising in the cutting-edge architecture required for the modern data centre, Dell EMC are known for their market leadership and never-ending ambition for innovation.

The Challenge

Dell EMC had recently implemented a campaign to promote their broad choice of storage products to the global channel audience by clarifying their midrange storage portfolio proposition.

With new product launches and a refresh to the campaign, it was important for partners to understand the product portfolio and where they can learn more about Dell EMC midrange storage.

The Creative Idea

The creative concept of the campaign was ‘Transform Your World’. We wanted to visually communicate the extra dimension that midrange storage provided Dell EMC’s partners and their customers.

Direct mail was chosen as the campaign medium. We created a bespoke stainless steel teleidoscope engraved with the Dell EMC logo and campaign strapline.

When partners looked through the teleidoscope, they saw their world differently - it demonstrated the transformative effect that midrange storage can have on businesses.

The outer box was finished with hexagonal graphics of global landmarks printed in black spot UV on a black background, and the teleidoscope was held in place by a bespoke, premium wooden podium.

The teleidoscope was accompanied by a USB stick and leaflet that provided key information regarding the midrange storage portfolio and links directing partners to the campaign portal page.

“Silver met the brief and exceeded expectations once again. I was very impressed with the quality of the direct mail piece and the execution of the overall campaign. The detail and finish given to each bespoke manufactured component was exceptional and has certainly kept Dell EMC midrange storage front of mind with our C-level Partners.”
Vanessa Pringle - Global Channel Marketing Manager, Dell EMC

Date created: March 2018 2018-03-01T00:00:00+0000
Date published: 27 February 2019 2019-02-27T11:46:16+0000

MADEIT CREDITS

Transform Your World: Adding an Extra Dimension to Midrange Storage

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