Ivan Sidzhakov Freelance Creative Director

ABOUT

To paraphrase the brief, Allianz Bulgaria saw in their fifteenth anniversary “an opportunity to reinvent the company in the eyes of clients and prospects alike”. To convince a very conservative boardroom the anniversary should not take center stage took three rounds of meetings straight out of 12 Angry Men. The one-off campaign generated some tremendous word-of-mouth and reportedly lowered the age of the Allianz demographic by a good couple of years after bringing an unprecedented number of budding millenials to the anniversary website and company offices for both inquiries and contracts.

MADEIT CREDITS

  • ALLIANZClient
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