ABOUT

To paraphrase the brief, Allianz Bulgaria saw in their fifteenth anniversary “an opportunity to reinvent the company in the eyes of clients and prospects alike”. To convince a very conservative boardroom the anniversary should not take center stage took three rounds of meetings straight out of 12 Angry Men. The one-off campaign generated some tremendous word-of-mouth and reportedly lowered the age of the Allianz demographic by a good couple of years after bringing an unprecedented number of budding millenials to the anniversary website and company offices for both inquiries and contracts.