About me

I am a Senior Marketing and Communications leader working at the intersection of sport, culture, and commercial growth in Wales and the UK.
Alongside my current role as Head of Marketing & Design at the Welsh Rugby Union and Principality Stadium I am an Independent Non-Executive Director for Cardiff South Active Partnerships, helping shape inclusive participation and engagement strategies across grassroots and elite sport.

My career includes leading high-performing marketing teams at Lloyds Banking Group and Legal & General, where i delivered large-scale brand, digital, and data-led programmes in complex, regulated environments. She was also selected for the inaugural Google Squared (G²) Guru programme, recognising emerging digital leaders across the UK.
Passionate about developing future talent, i have mentored young entrepreneurs through The Prince's Trust, supporting early-stage founders with strategy, confidence, and commercial thinking particularly those from underrepresented backgrounds.
I am also a long-standing DMA Award Judge, specialising in sport, video and motion, and the use of data and digital in direct marketing bringing a sharp, progressive lens to creativity, effectiveness, and innovation.

Work
Articles
Achievements
Activity

Sian's achievements

Judging

Sian Statton has sat on the Creativepool Annual jury.

Annual 2026 Judge Small Agency of the Year

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