About me

I am a Senior Marketing and Communications leader working at the intersection of sport, culture, and commercial growth in Wales and the UK.
Alongside my current role as Head of Marketing & Design at the Welsh Rugby Union and Principality Stadium I am an Independent Non-Executive Director for Cardiff South Active Partnerships, helping shape inclusive participation and engagement strategies across grassroots and elite sport.

My career includes leading high-performing marketing teams at Lloyds Banking Group and Legal & General, where i delivered large-scale brand, digital, and data-led programmes in complex, regulated environments. She was also selected for the inaugural Google Squared (G²) Guru programme, recognising emerging digital leaders across the UK.
Passionate about developing future talent, i have mentored young entrepreneurs through The Prince's Trust, supporting early-stage founders with strategy, confidence, and commercial thinking particularly those from underrepresented backgrounds.
I am also a long-standing DMA Award Judge, specialising in sport, video and motion, and the use of data and digital in direct marketing bringing a sharp, progressive lens to creativity, effectiveness, and innovation.