About me
A copywriter/marketing professional with proven experience in building brands; I am passionate about writing and fascinated by the changing nature of consumers. I particularly enjoy finding new ways to reach them through a variety of media, and have proven experience in increasing ROI.
I have experience in writing, editing and proofreading effective marketing collateral across subscriptions, exhibitions, events, conferences and awards. I also have three years of editorial experience, managing the publishing process from raw copy through to final sign off.
I have extensive experience in the following:
- Writing, editing and proofreading effective marketing collateral: emails, dm letters, web copy, adverts, brochures and exhibition stands
- Handling multiple projects simultaneously
- Delivering ideas and content to increase website traffic and user numbers
- Managing the publishing process from raw copy through to final sign off
- Using a bespoke CMS system and training others in its use
- Consulting with management to ensure sustainable and coherent communications strategies
- Liaising with design and production colleagues both internally and externally
- Sourcing stories - via research, interviewing and analysis of data
- Project managing offline and online communications
- Converting prospects into customers and retaining existing ones
- Working in fast-moving publishing teams
- Advising colleagues on tone and content